About
built by operators,in Phoenix.
Over-stacking is the industry's problem — not MCAs, and not the brokers who advised against that fourth position. Funders First exists so the good files, and the good brokers behind them, have somewhere to go.
Nº — Why we exist
in 2024, reported MCA defaults reached
$2.2B
up 59% in a single year
Behind every one of those defaults: a merchant, a funder, and the ISO who brought them together. The industry calls that a cost of doing business. We call it the reason this company exists.
A message from the CEO
From Logan Torres.
To Our Prospective Partners,
Funders First was built on a simple observation: the MCA industry creates enormous value on the way up, and destroys it on the way down. In 2024, reported merchant cash advance defaults reached $2.2 billion — up 59% in a single year. Behind every one of those defaults is a merchant who couldn’t survive their payment obligations, a funder who lost capital, and an ISO who watched a relationship burn. The industry treats this as an acceptable cost of doing business. We don’t.
Funders First restructures MCA debt so funders are paid what they are owed, in full. Not pennies on the dollar. Not settlements. Not legal warfare. We re-time payment terms so merchants survive, funders recover their capital, and ISOs are paid on the entire stack, not a single advance. The industry’s most expensive problem, turned into its most aligned solution.
We didn’t build this from theory. My co-founder Brent Colby and I spent years inside the MCA industry, originating deals, managing funder relationships, and seeing firsthand how overleveraged merchants were abandoned by every participant in the system. We saw what was broken. We left, and we built the fix.
Since launching Funders First, we have developed Halcyon™, our proprietary analysis engine that performs full merchant underwriting in minutes from a simple bank statement upload. We built purpose-designed dashboards for our ISO partners and for every enrolled merchant. And we structured commissions the way our partners think: you set your terms like any deal, and you are paid on the whole balance. The result is a referral flywheel, ISOs bring us their hardest files because those files pay them, and because they know one thing about us is absolute: we never market to your merchant. Or any merchant.
Our funder relationships compound with every deal we close. The first negotiation with a new funder takes time and trust. The second is faster. By the third, we are often working directly, no legal involvement on either side — because funders know how we work: the balance owed is the balance scheduled, and nothing gets written down or walked away from. This isn’t a transactional business. It’s a relationship business with technology at its core.
What excites me most is not any single deal or metric, it’s that we’ve built something where doing the right thing and doing well are the same action. When we restructure a merchant’s debt, the merchant survives, the funder recovers, and the ISO gets paid. Everyone is made whole. That alignment is rare in financial services, and it is the foundation of everything we’re building.
We invite you to be part of it.
Reducing burdens. Not obligations.
Sincerely,
Logan Torres
Chief Executive Officer · Funders First, Inc.